"The pessimist complains about the wind. The optimist expects it to change. The leader adjusts the sails." -- John Maxwell
STEPHEN PIERCE's interview on FOX2now TV, ST. LOUIS MO
topic: using twitter for online marketing
FOLLOW THE GENIE ON TWITTER The New York Times calls Twitter "one of the fastest-growing phenomena on the Internet." TIME Magazine says, "Twitter is on its way to becoming the next killer app," and Newsweek noted that "Suddenly, it seems as though all the world's a-twitter."
Now you can be part of the excitement and follow the Genie on Twitter by going to http://twitter.com/mynetuniverse. Watch for updates and announcements, news and maybe a special offer every now and then!
WHAT IS TWITTER?
Twitter allows users to post updates (known in the Twitterverse as ‘Tweets’), which consist of text-based posts of no more than 140 characters. A Tweet can include a Web site link if you wish.
Updates are displayed on the Twitter profile page of the user who submitted the Tweet, or alternatively through a desktop Twitter application, such as Twhirl, to other users who have signed up to receive them (’Followers’).
how does twitter work?
To get you up to speed, it’s worth checking out the Twitter in Plain English video below, from the talented folks over at Common Craft. This will give you a simple and entertaining outline of how Twitter works and how it is most commonly used.
WHY USE TWITTER? As we've mentioned above, MyNet Universe / MyShoppingGenie now has a corporate Twitter at http://twitter.com/mynetuniverse. By following our Tweets, you will receive corporate updates, announcements, news and much more!!
Twitter is also invaluable as a means of posting, sharing and recording your own ideas and links, as you have them or come across them (the ones you think others would benefit from hearing about that is!). Plus ... Twitter is a great place to build new relationships and introduce others to your Genie! Stephen Pierce ... through the Genie Cash Club Weinar ... will one day be coaching us on how to maximize our Twitter experience!
Some Other Advantages Twitter helps you cut down on the clutter created by wading through blogs, newsletters and RSS feeds for the odd gem of useful information, and gets information in front of your eyes with more immediacy, allowing you to filter and favorite ‘on the spot’ (especially if you’re using a desktop application, which you should be).
It shows you as a keen follower/adopter of the latest tools and apps to your peers and general Web site audience - always a good thing.
Twitter helps you get your name known with those that matter (to you).
Step 3 Next, you need to track down the people that are worth following. This you can do by using the Twitter search, or alternatively a Twitter directory service. Click ‘Follow’, once you’re on a person’s profile, to follow their Tweets.
Step 4 Download a desktop application to assist you with managing your Twitter account.
There are several free desktop applications on the market that you may want to use.
Twhirl is a great tool for light users, or for those who want to make frequent use of Twitter and build up a following that needs more careful management,
try TweetDeck.
Twhirl makes it really easy to follow others and post Tweets. This desktop application functions in many ways like an instant messenger, whereby as soon as anyone you are following sends a Tweet to you, it is received in Twhirl and also flashes up in a small bubble in the corner of your desktop, for quick and easy reading.
Once you’ve downloaded Twhirl and opened it for the first time (you may be asked to install Adobe Air), add your Twitter account information in your Twhirl settings (you can add more than one Twitter account if you wish) and away you go!
Step 5
Here are the four key methods of Twitter communication / engagement.
1. For general posts, simply either log in and type your Tweet in the message box on the Twitter Web site, or use the message box in your desktop app (140 characters is the maximum length of message).
2. To reply to someone, use the ‘@’ symbol, then their Twitter username, e.g.
eg: @mynetuniverse your message, whatever it may be
Bear in mind that this reply can be seen publicly, by your followers and the followers of who you are replying to.
3. To ‘Retweet’ / repost a Tweet from someone else, use ‘RT’, a space, the ‘@’ symbol, then their Twitter username, e.g.
eg: RT @mynetuniverse your message, whatever it may be
4. To send a private direct message to someone, use ‘D’, a space, then their Twitter username, e.g.
eg: D mynetuniverse your message, whatever it may be
That’s all there is to communicating and engaging through Twitter . . .
Step 6
Don’t forget to tell others that you have a Twitter account!
twitter etiquette Remember the importance of Twitter Etiquette!
A rapid way for Twitter users to unfollow you is if you spam them constantly, don’t respond to replies or direct messages, act obnoxiously or generally fail to bring value by Twittering about ’stuff’ that is of no use to them.
Think of your audience at all times. Act as you would if you were dealing with them face to face in a business situation, or sitting down for coffee with them. Respect is key.
Most importantly, remember that new people are viewing your Twitter profile constantly, and making a decision about whether to follow you, based on the Tweets and replies they see.
By all means Tweet about your Web site, blog, service or product, but also try and add value by making this just a part of your communication. If you come across a Web site or service that could benefit others Tweet about it. You’ll soon build up a positive reputation as someone worth following and recommending.
What you give is what you get back. Apply that mantra and you can’t go wrong!
That’s it. You’re set!
You now know how to use Twitter, so begin following others and build up your own posse of followers. Most importantly you now know how to use Twitter effectively to communicate and engage with others.
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